Empty Nester – Extraordinaire

Behold… My Soapbox

Every so often, people bug me.  Really really bug me.

Earlier this week, my family was contacted to appear in a commercial for the Indianapolis affiliate of  FOX Broadcasting.  We were happy to accept as Fox 59 runs our favorite morning news show and time in front of the camera is good publicity for Bats! meow…, even if the link isn’t always immediately clear.

I commented to them that our family is goth and has been promoting a business and that we’ve got a story coming up in the local paper because of our style.  At this point, I asked him what were the rules for clothing while working with a green screen and, keeping our look in mind, did he want ‘dressed to the nines’ or ‘everyday’ wear.  I had anticipated a ‘to the nines’ request because it would show diversity and we’d be more recognizable.  At the same time, I could understand if he wanted a more everyday look because you don’t honestly see a lot of people in Indy who look like us.

His response shocked and annoyed me:

No greens or near-greens (we will be shooting against the greenscreen).

I’d say steer clear of the Goth look.  We’re going for middle-of-the-road appeal.  If this is a problem, let me know.

Thanks!

-A

Steer clear? Really??

I responded:

Thanks for the offer to have us in the commercial, but we’ll have to withdraw.  We ARE a goth family and don’t wish to represent ourselves as “characters” for the commercial. I know we told you we’ll be appearing in the Anderson paper and were contacted for that because of our goth lifestyle and to promote the goth clothing company we own.  Showing up looking ‘middle of the road’ would likely discredit us.

If we had been cast as actors in the commercial, fine. But they wanted real viewers to say the real things they like about the station.  We love them; we were ready. But this really turned me off.  The suggestion that all of their viewers look ‘normal’ or that anything off the beaten path won’t have the impact that they’re looking for confused me.

I’m really disappointed.

~sheila

This entry was posted on Friday, April 9th, 2010 at 9:59 pm and is filed under Television. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.